Unkle Bubbas Meds
Audience + Market Exploration
Unkle Bubbas Meds was one of the Bay Area’s top Cannabis Delivery services specializing in high-quality and efficent delivery processes. During its first 4 years in operation Unkle Bubbas Meds built the foundation of its business through wholesale and grassroots word-of-mouth. Looking to grow its business aggressively, Unkle Bubbas decided to invest heavily in direct-to-consumer digital marketing for growth and sales expansion.
Winner Marketing was hired by Unkle Bubbas Meds to lead all digital media planning and buying projects. These have included projects on social ad platforms like Facebook Ads, paid search initiatives on Google Adwords, ad campaigns on re-marketing channels, E-Mail marketing, DoubleClick, and numerous other digital ad buying channels.
Winners Marketing established a new customer acquisition funnel focusing on brand visibility, engaging new customers, and generating ecommerce sales.
Winners worked with in-house development resources to make sure that channels such as Google Shopping and Dynamic Retargeting were fully functional and optimized to their full capabilities .
In order to properly assess top-of-funnel audience acquisition campaigns; Winners Marketing worked closely with Unkle Bubbas Meds and partners to establish very specific objectives and then optimized towards those objectives.